It’s likely one of the most common questions that people ask about their website: how can I get more people to come and see my website? How can I get more people to engage and interactive with the services, products and information I provide on my website?
The tendency might be in some cases to think of tricks or gimmicks to get people to come to your website. Many, many try these tactics, but I wonder how much success this might bring? Perhaps gimmicks may increase their numbers, but do they increase genuine interaction?
A website is like a house. You may build an awesome house that you would love for everyone in your community or town to enjoy, but if you never invite people to come, it will likely just be you who enjoys the house. Your website should be a place that people feel welcome to enter when they arrive, with opportunities for engaging with you in ways that they wouldn’t otherwise interact with you on other platforms. Certainly, there are some ways of building your online-house that can improve your search engine rankings, enabling people to find you more readily prevalent in “the phone book (Google, Bing, etc.)” and our websites are built to do that automatically based on the content of your website. But without building connections first, ranking highly on search engines is pretty much pointless.
When we invite others to visit our website, based on their experience they are likely to share it with others; letting others know that they enjoyed their experience. That is what truly builds our presence in search engine rankings as well.
So, if you would like more visitors to come to your website, think of it as your home. Think about how you might invite people to come to your home. Would you invite someone with a sales pitch, or a welcoming invitation?
What would you do in life if you could anything you wanted, anything you enjoyed? Obviously, the reality of how human societies work and how individuals earn their living is through the use of money. But I feel it is of tremendous importance that we ask ourselves the questions of what would we really like to do with our life and, what is our motivation for what we do?
Many of us spend our lives working to earn a decent wage or income, and do the things we’d really like in our spare time. But, what if we could do what we love; the natural talents, passions and interests we have, and were enabled to earn a living by doing those activities?
This is an excellent excerpt from a talk by the late-Philosopher Alan Watts:
The Answer: One single step.
One single step is an action we take to see our idea implemented in some way that others might see. One single step is an action, no matter how nor how small we ourselves may think yet, it is doing something in order to see something we believe become a reality. One single step is the beginning of a dream yearning to be birthed into actual life.
Many of us can feel the ideas we have of projects or activities that we would like to do. What stops us from acting upon them? Is it fear? Are we afraid that our idea won’t come to any fruition? Are we afraid that our ideas hold no purpose and so why even try? Are we afraid that our ideas hold no value to others? Are we afraid of failure?
An idea holds within it, limitless possibilities. We can never know what may happen when we act and develop our ideas wherever they might lead. We can never know what people we might meet and what opportunities may present themselves when we share our ideas with others, with the world. For that is very power of sharing our ideas with one another. We do not know what may happen.
To share our ideas we must learn to trust the world with our ideas.