It’s likely one of the most common questions that people ask about their website: how can I get more people to come and see my website? How can I get more people to engage and interactive with the services, products and information I provide on my website?
The tendency might be in some cases to think of tricks or gimmicks to get people to come to your website. Many, many try these tactics, but I wonder how much success this might bring? Perhaps gimmicks may increase their numbers, but do they increase genuine interaction?
A website is like a house. You may build an awesome house that you would love for everyone in your community or town to enjoy, but if you never invite people to come, it will likely just be you who enjoys the house. Your website should be a place that people feel welcome to enter when they arrive, with opportunities for engaging with you in ways that they wouldn’t otherwise interact with you on other platforms. Certainly, there are some ways of building your online-house that can improve your search engine rankings, enabling people to find you more readily prevalent in “the phone book (Google, Bing, etc.)” and our websites are built to do that automatically based on the content of your website. But without building connections first, ranking highly on search engines is pretty much pointless.
When we invite others to visit our website, based on their experience they are likely to share it with others; letting others know that they enjoyed their experience. That is what truly builds our presence in search engine rankings as well.
So, if you would like more visitors to come to your website, think of it as your home. Think about how you might invite people to come to your home. Would you invite someone with a sales pitch, or a welcoming invitation?